MLA
Doraikannan, Sumathi, and Prabha Selvaraj. "Big Data and Digital Analytics." Research Anthology on Big Data Analytics, Architectures, and Applications, edited by Information Resources Management Association, IGI Global, 2022, pp. 571-589. https://doi.org/10.4018/978-1-6684-3662-2.ch027
APA
Doraikannan, S. & Selvaraj, P. (2022). Big Data and Digital Analytics. In I. Management Association (Ed.), Research Anthology on Big Data Analytics, Architectures, and Applications (pp. 571-589). IGI Global. https://doi.org/10.4018/978-1-6684-3662-2.ch027
Chicago
Doraikannan, Sumathi, and Prabha Selvaraj. "Big Data and Digital Analytics." In Research Anthology on Big Data Analytics, Architectures, and Applications, edited by Information Resources Management Association, 571-589. Hershey, PA: IGI Global, 2022. https://doi.org/10.4018/978-1-6684-3662-2.ch027
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