BISC: A Framework for Aligning Business Intelligence with Corporate Strategies Based on Enterprise Architecture Framework

BISC: A Framework for Aligning Business Intelligence with Corporate Strategies Based on Enterprise Architecture Framework

Atieh Dokhanchi (Shahid Beheshti University, Iran) and Eslam Nazemi (Shahid Beheshti University, Iran)
DOI: 10.4018/978-1-4666-9562-7.ch026
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Despite the importance and the strategic role of Business Intelligence (BI) in organizations and its key impact on successfully executing corporate strategies, in most cases, strategic planning and performance management projects are done independently from BI projects, therefore a holistic and an integrated framework has been proposed in this paper for aligning Business Intelligence initiatives with corporate strategies. This framework as an interdisciplinary work borrows the approach of the Enterprise Architecture frameworks and its structured logical thinking about the organization and was refined through gathering and analyzing expert's opinions. This paper also uses a case study in one bank with the aim of clarifying the application of the proposed framework.
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2. Literature Review And Theoretical Background

2.1. Business Intelligence (BI)

In 1989, Howard Dresner defined BI as an umbrella term to describe concepts and methods to improve business decision making by using fact-based support systems (Power, 2007). There are also other definitions proposed by other researchers which the following appears the most comprehensive comparing to the others:

“BI is a combination of processes, policies, culture, and technologies for gathering, manipulating, storing, and analyzing data collected from internal and external sources, in order to communicate information, create knowledge, and inform decision making. BI helps report business performance, uncover new business opportunities, and make better business decisions regarding competitors, suppliers, customers, financial issues, strategic issues, products and services”. (Foley & Guillemette, 2010)

By looking at the above definition, we could realize that BI is not only a technical IT project like others, instead it is a managerial philosophy and a tool that its value for business and its contribution to organizational decisions and business performance is much more important than its technical aspect (Lonnqvist & Pirttimaki, 2006). Different authors have developed Critical Success Factor frameworks for managing and implementing Business Intelligence in organizations (Harison, 2012; Yeoh, Koronios & Gao, 2008). Also Business Intelligence has been studied in the use phase (post-adoption) in organizations from three dimensions: 1-intensity of use, 2- extent of use, and 3- BI embeddedness (Grublješič, Jaklič, 2014).

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