MLA
Fatma, Sabeeha. "Brand Revitalization: Reconnecting Emotionally." Global Branding: Breakthroughs in Research and Practice, edited by Information Resources Management Association, IGI Global, 2020, pp. 636-646. https://doi.org/10.4018/978-1-5225-9282-2.ch030
APA
Fatma, S. (2020). Brand Revitalization: Reconnecting Emotionally. In I. Management Association (Ed.), Global Branding: Breakthroughs in Research and Practice (pp. 636-646). IGI Global. https://doi.org/10.4018/978-1-5225-9282-2.ch030
Chicago
Fatma, Sabeeha. "Brand Revitalization: Reconnecting Emotionally." In Global Branding: Breakthroughs in Research and Practice, edited by Information Resources Management Association, 636-646. Hershey, PA: IGI Global, 2020. https://doi.org/10.4018/978-1-5225-9282-2.ch030
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