MLA
Baran, Hazal, and Tuğçe Öztel. "Branding, Bonding, and a Brand's Reputation: The Pottermore Case." Reputation Management Techniques in Public Relations, edited by Ayse Erdemir, IGI Global, 2018, pp. 319-337. https://doi.org/10.4018/978-1-5225-3619-2.ch016
APA
Baran, H. & Öztel, T. (2018). Branding, Bonding, and a Brand's Reputation: The Pottermore Case. In A. Erdemir (Ed.), Reputation Management Techniques in Public Relations (pp. 319-337). IGI Global. https://doi.org/10.4018/978-1-5225-3619-2.ch016
Chicago
Baran, Hazal, and Tuğçe Öztel. "Branding, Bonding, and a Brand's Reputation: The Pottermore Case." In Reputation Management Techniques in Public Relations, edited by Ayse Erdemir, 319-337. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-3619-2.ch016
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