MLA
Smriti, Kumari. "Building an Effective Customer Loyalty Program." Supply Chain Management Strategies and Risk Assessment in Retail Environments, edited by Akhilesh Kumar and Swapnil Saurav, IGI Global, 2018, pp. 195-212. https://doi.org/10.4018/978-1-5225-3056-5.ch011
APA
Smriti, K. (2018). Building an Effective Customer Loyalty Program. In A. Kumar & S. Saurav (Eds.), Supply Chain Management Strategies and Risk Assessment in Retail Environments (pp. 195-212). IGI Global. https://doi.org/10.4018/978-1-5225-3056-5.ch011
Chicago
Smriti, Kumari. "Building an Effective Customer Loyalty Program." In Supply Chain Management Strategies and Risk Assessment in Retail Environments, edited by Akhilesh Kumar and Swapnil Saurav, 195-212. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-3056-5.ch011
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