E-Business Models in B2B: A Process-Based Categorization and Analysis of Business-to-Business Models

E-Business Models in B2B: A Process-Based Categorization and Analysis of Business-to-Business Models

Mahesh Raisinghani (Texas Woman’s University, USA), Turan Melemez (Purdue University, USA), Lijie Zou (Purdue University, USA), Chris Paslowski (Purdue University, USA), Irma Kikvidze (Purdue University, USA), Susanne Taha (Purdue University, USA) and Klaus Simons (Purdue University, USA)
DOI: 10.4018/978-1-59904-943-4.ch152
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Abstract

The business models in the business-to-business (B2B) e-commerce and their effectiveness have been a major topic of research in the recent years. Due to the variety of existing models, it seems difficult to find a widely accepted categorization that can be analysed and assessed. An in-depth study that provides a process-based approach to B2B e-commerce is presented and illustrated with examples from industry. A comparative examination of both the buy and the sell side based on a process-related approach provides extensive insights for further comparative research and evaluation of products/services and models. Selling services and e-procurement using Web-electronic data interchange (EDI) as sub-models are clarified using real-world examples. Problems and trends in the B2B area form the conclusion of the examination with suggestions for further research.

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