MLA
Pura, Minna. "Case Study: The Role of Mobile Advertising in Building a Brand." Mobile Commerce: Technology, Theory and Applications, edited by Brian E. Mennecke and Troy J. Strader, IGI Global, 2003, pp. 291-308. https://doi.org/10.4018/978-1-59140-044-8.ch017
APA
Pura, M. (2003). Case Study: The Role of Mobile Advertising in Building a Brand. In B. Mennecke & T. Strader (Eds.), Mobile Commerce: Technology, Theory and Applications (pp. 291-308). IGI Global. https://doi.org/10.4018/978-1-59140-044-8.ch017
Chicago
Pura, Minna. "Case Study: The Role of Mobile Advertising in Building a Brand." In Mobile Commerce: Technology, Theory and Applications, edited by Brian E. Mennecke and Troy J. Strader, 291-308. Hershey, PA: IGI Global, 2003. https://doi.org/10.4018/978-1-59140-044-8.ch017
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