E-Commerce Curriculum

E-Commerce Curriculum

Linda V. Knight, Susy S. Chan
DOI: 10.4018/978-1-59140-553-5.ch167
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This article begins by tracing the rapid development of e-commerce curricula in response to demand from employers and students, and the subsequent impact of the dot-com implosion on e-commerce degree programs. The main portion of the article then identifies the major approaches currently taken by universities with respect to e-commerce curricula and explores the three critical e-commerce curriculum issues facing universities. These issues concern (1) whether e-commerce is indeed a separate and distinct discipline, (2) appropriate e-commerce curriculum content, and (3) strategies that can facilitate implementation of an e-commerce program. In the next section of the article, five trends are identified that are critical to the immediate future of e-commerce curricula. Finally, conclusions are drawn concerning the long-term prospects for e-commerce degree programs.

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