E-Commerce and Small Tourism Firms

E-Commerce and Small Tourism Firms

Patrice Braun (University of Ballarat, Australia)
DOI: 10.4018/978-1-59904-949-6.ch207
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Abstract

Today’s networked economy is a strategic combination of many factors, with electronic platforms and relationships underpinning competitive advantage. Enabled and driven by information and communication technologies (ICT) and connectivity, the networked economy is challenging the fundamental bases of established government frameworks, conventional business practices, and traditional marketing disciplines. To achieve business success in this techno-economic paradigm requires new ways of thinking for all.

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