Competencies 2.0: A Theoretical Model for Defining and Managing a Presence Plan on the Web

Competencies 2.0: A Theoretical Model for Defining and Managing a Presence Plan on the Web

Jaime Izquierdo-Pereira (NewMahwah - The Social Xperts Lab, Spain), Carmen Avilés-Palacios (Universidad Politécnica de Madrid, Spain), Joaquín García-Alfonso (Universidad Politécnica de Madrid, Spain) and Manuel López-Quero (Universidad Politécnica de Madrid, Spain)
Copyright: © 2014 |Pages: 17
DOI: 10.4018/978-1-4666-5942-1.ch027
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Abstract

Web 2.0 is changing the rules, reducing costs of access to technology, increasing the volume of cyber social contact through networking, both social and professional, making possible that any information is just a click away. This evolution causes the birth of new requirements, including the adaptation of people and, because organizations are made up of people, changing their map skills. This chapter presents a theoretical model for defining and managing a presence plan on the Web, emphasizing in those individual Competencies 2.0. It is defined from a Delphi method, involving experts in the use and development of Web 2.0. The strengths of this model are two: 1) It is a model that attempts to explain new tasks resulting from magazines not covered in sufficient depth from an academic and scientific perspective, though, they are been studied and discussed in forums 2.0; and 2) It explains the relationship between individual and organizational competencies 2.0, so that the first one can act on to modify the latter. On the other hand, this chapter has certain shortcomings, mainly two: 1) It has not been empirically validated, although research is underway to rectify this deficiency, and 2) There is no academic scientific knowledge enough, probably due to the novelty of this issue.
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Methodology

It has been made a thorough research in the academic literature relating to Web 2.0 in order to develop a model based on existing studies. As a result, began an exploratory study. Based on the method used to define competencies that could be labeled as traditional, it was performed a two-round Delphi in order to identify and define skills which were being developed through the use of Web 2.0 and also to describe the relationship between those individual and the organizational competencies. Two groups of experts were formed. All of them were users of Web 2.0; managers in organizations; and also they usually participate in forums and social and professional networks. The first group identified and defined 20 competences, both individual and organizational. The results were transferred to the second group who ordered them in order of the importance given. 8 competencies were ordered nearly similar by experts. In the following step of this research were defined the correspondences between this 8 individual competencies and the organizational ones. This paper aims to describe the 8 individual competencies 2.0 and pretend to model them.

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