Complex Adaptive Enterprises

Complex Adaptive Enterprises

Anet Potgieter (University of Cape Town, South Africa), Kurt April (University of Pretoria, South Africa) and Judith Bishop (University of Pretoria, South Africa)
DOI: 10.4018/978-1-59140-553-5.ch084
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In a world where the market, customer profiles and demands change constantly and the events in the global marketplace are unpredictable, it becomes increasingly difficult for an enterprise to sustain its competitive advantage. Under these conditions of uncertainty, complexity and constant change, it becomes very important for an enterprise to be able to learn from its experience and to adapt its behavior in order to constantly outperform its competitors. An enterprise that has these characteristics is a complex adaptive enterprise.

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