Content Elements for Web-Based Health Promotion

Content Elements for Web-Based Health Promotion

Marwan Noman (Multimedia University, Malaysia), Ah Choo Koo (Multimedia University, Malaysia) and Sim Hui Tee (Multimedia University, Malaysia)
Copyright: © 2017 |Pages: 22
DOI: 10.4018/978-1-5225-1928-7.ch006
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Abstract

This paper provides an analysis of the basic elements required for health promotion based on digital content. It covers the feedback from the respondents involved in a pilot study type; content interventions were examined among the respondents to analyze the most required content elements for health promotion programs for workplace community. These elements should be focused on to highlight the importance of content quality and interactivity features for health promoters using technology solutions to provide digital content. The findings of this research has attracted the interest of policy makers associates in Malaysia to engage with the research team to enhance the quality of content provided to the Malaysian society.
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Introduction

Information Communication and Technology tools have been accessible nowadays almost by everyone, the content creation and dissemination have been rapidly changing from the traditional methods to better modern methods such as using interactive multimedia and media based content. In correlation with health communication; the ICT tools have been used widely between healthcare professionals and health communication societies to ensure better info transmitting, which will lead to knowledge sharing atmosphere. “The concept of eHealth has gained momentum within health care in recent years, but surprisingly little has addressed the issue of health promotion within eHealth” (Evers, 2006), the ICT tools have been used a lot among health care industries to ensure better health care delivery services but it hasn’t been used utilized with sufficient strategy into health promotion approach. Evers (2006) has also mentioned how the Internet should serve as an information hub in America. However, it was mentioned that the Americans who are looking for health information online increased from 46 million to 73 million in December 2002. World Health Organization has determined the role of IT tools into health promotion and healthcare delivery quality. “The internet has become a powerful global communication method for health interventions, providing public access to a wide range of health promotion programs” (Levac, and O’Sullivan, 2010). Eventually, Media tools are still the fastest in terms of becoming the future tools for health promotion “A recent study by the Centre for Health Promotion found that social media was fast becoming a powerful tool in delivering health promotion” (HNC, 2013).

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