Creating Business Value through E-Commerce

Creating Business Value through E-Commerce

Jatinder N.D. Gupta (University of Alabama in Huntsville, USA) and Sushil K. Sharma (Ball State University, USA)
DOI: 10.4018/978-1-59140-038-7.ch007
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Electronic commerce (E-Commerce) has been the world’s fastest growing industry and has made a big impact on businesses. The impact of e-commerce on industry, businesses and firms’ competitive advantage has been phenomenal. Various business models have evolved in last few years. But, despite of this, the business value returned by e-business environment is being viewed with increasing skepticism by researchers and practitioners. How does e-commerce framework enhance business value? What are the different factors where business value can be measured? These are the kinds of questions addressed in our chapter.

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