MLA
Burianek, Ferdinand, et al. "Creating Effective Customer Solutions: A Process-Oriented Perspective." Best Practices and New Perspectives in Service Science and Management, edited by Patricia Ordóñez de Pablos and Robert D. Tennyson, IGI Global, 2013, pp. 16-30. https://doi.org/10.4018/978-1-4666-3894-5.ch002
APA
Burianek, F., Bonnemeier, S., & Reichwald, R. (2013). Creating Effective Customer Solutions: A Process-Oriented Perspective. In P. Ordóñez de Pablos & R. Tennyson (Eds.), Best Practices and New Perspectives in Service Science and Management (pp. 16-30). IGI Global. https://doi.org/10.4018/978-1-4666-3894-5.ch002
Chicago
Burianek, Ferdinand, Sebastian Bonnemeier, and Ralf Reichwald. "Creating Effective Customer Solutions: A Process-Oriented Perspective." In Best Practices and New Perspectives in Service Science and Management, edited by Patricia Ordóñez de Pablos and Robert D. Tennyson, 16-30. Hershey, PA: IGI Global, 2013. https://doi.org/10.4018/978-1-4666-3894-5.ch002
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