MLA
Rayna, Thierry, et al. "The Critical Role of Market Segmentation: Evidence from the Audio Player Market." Actor-Network Theory and Technology Innovation: Advancements and New Concepts, edited by Arthur Tatnall, IGI Global, 2011, pp. 162-177. https://doi.org/10.4018/978-1-60960-197-3.ch011
APA
Rayna, T., Striukova, L., & Landau, S. (2011). The Critical Role of Market Segmentation: Evidence from the Audio Player Market. In A. Tatnall (Ed.), Actor-Network Theory and Technology Innovation: Advancements and New Concepts (pp. 162-177). IGI Global. https://doi.org/10.4018/978-1-60960-197-3.ch011
Chicago
Rayna, Thierry, Ludmila Striukova, and Samuel Landau. "The Critical Role of Market Segmentation: Evidence from the Audio Player Market." In Actor-Network Theory and Technology Innovation: Advancements and New Concepts, edited by Arthur Tatnall, 162-177. Hershey, PA: IGI Global, 2011. https://doi.org/10.4018/978-1-60960-197-3.ch011
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