MLA
Nemati, Hamid R., et al. "E-CRM Analytics: The Role of Data Integration." Business Intelligence in the Digital Economy: Opportunities, Limitations and Risks, edited by Mahesh S. Raisinghani, IGI Global, 2004, pp. 251-269. https://doi.org/10.4018/978-1-59140-206-0.ch013
APA
Nemati, H. R., Barko, C. D., & Moosa, A. (2004). E-CRM Analytics: The Role of Data Integration. In M. Raisinghani (Ed.), Business Intelligence in the Digital Economy: Opportunities, Limitations and Risks (pp. 251-269). IGI Global. https://doi.org/10.4018/978-1-59140-206-0.ch013
Chicago
Nemati, Hamid R., Christopher D. Barko, and Ashfaaq Moosa. "E-CRM Analytics: The Role of Data Integration." In Business Intelligence in the Digital Economy: Opportunities, Limitations and Risks, edited by Mahesh S. Raisinghani, 251-269. Hershey, PA: IGI Global, 2004. https://doi.org/10.4018/978-1-59140-206-0.ch013
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