MLA
Dholakia, Nikhilesh, et al. "CRM, KDD and Relationship Marketing: Requisite Trio for Sustainable E-Marketing." Contemporary Research in E-Marketing, Volume 1, edited by Sandeep Krishnamurthy, IGI Global, 2005, pp. 250-267. https://doi.org/10.4018/978-1-59140-372-2.ch012
APA
Dholakia, N., Bang, J., & Dholakia, R. R. (2005). CRM, KDD and Relationship Marketing: Requisite Trio for Sustainable E-Marketing. In S. Krishnamurthy (Ed.), Contemporary Research in E-Marketing, Volume 1 (pp. 250-267). IGI Global. https://doi.org/10.4018/978-1-59140-372-2.ch012
Chicago
Dholakia, Nikhilesh, Jounghae Bang, and Ruby Roy Dholakia. "CRM, KDD and Relationship Marketing: Requisite Trio for Sustainable E-Marketing." In Contemporary Research in E-Marketing, Volume 1, edited by Sandeep Krishnamurthy, 250-267. Hershey, PA: IGI Global, 2005. https://doi.org/10.4018/978-1-59140-372-2.ch012
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