MLA
Gordini, Niccolò, and Valerio Veglio. "Customer Relationship Management and Data Mining: A Classification Decision Tree to Predict Customer Purchasing Behavior in Global Market." Business Intelligence: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2016, pp. 1362-1401. https://doi.org/10.4018/978-1-4666-9562-7.ch067
APA
Gordini, N. & Veglio, V. (2016). Customer Relationship Management and Data Mining: A Classification Decision Tree to Predict Customer Purchasing Behavior in Global Market. In I. Management Association (Ed.), Business Intelligence: Concepts, Methodologies, Tools, and Applications (pp. 1362-1401). IGI Global. https://doi.org/10.4018/978-1-4666-9562-7.ch067
Chicago
Gordini, Niccolò, and Valerio Veglio. "Customer Relationship Management and Data Mining: A Classification Decision Tree to Predict Customer Purchasing Behavior in Global Market." In Business Intelligence: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 1362-1401. Hershey, PA: IGI Global, 2016. https://doi.org/10.4018/978-1-4666-9562-7.ch067
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