MLA
Chen, Ye-Sho, et al. "Data Mining in Franchising." Global Business: Concepts, Methodologies, Tools and Applications, edited by Information Resources Management Association, IGI Global, 2011, pp. 809-819. https://doi.org/10.4018/978-1-60960-587-2.ch319
APA
Chen, Y., Hua, G., & Justis, B. (2011). Data Mining in Franchising. In I. Management Association (Ed.), Global Business: Concepts, Methodologies, Tools and Applications (pp. 809-819). IGI Global. https://doi.org/10.4018/978-1-60960-587-2.ch319
Chicago
Chen, Ye-Sho, Grace Hua, and Bob Justis. "Data Mining in Franchising." In Global Business: Concepts, Methodologies, Tools and Applications, edited by Information Resources Management Association, 809-819. Hershey, PA: IGI Global, 2011. https://doi.org/10.4018/978-1-60960-587-2.ch319
Export Reference