Data Warehousing and Analytics in Banking: Concepts

Data Warehousing and Analytics in Banking: Concepts

L. Venkat Narayanan (Satyam Computer Services, Singapore)
DOI: 10.4018/978-1-59904-675-4.ch012
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In an increasingly competitive market, banks are constantly searching for sustainable competitive advantage to help them maintain their edge against competition. Over the years, banks have tried various drivers for competitive advantage, none of which were sufficient barriers for competitors. Understanding the behavior of their customers and using this knowledge to drive the interaction with customers is the most sustainable competitive advantage banks can obtain. Data Warehousing and Analytics provide banks with the ability to obtain customer knowledge and the same infrastructure can be used for multiple business applications.

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