Defining Urban Planning Strategy Through Social Media Application

Defining Urban Planning Strategy Through Social Media Application

Alessandro Scuderi (Università degli Studi di Catania, Italy) and Luisa Sturiale (Università degli Studi di Catania, Italy)
Copyright: © 2019 |Pages: 19
DOI: 10.4018/978-1-5225-7927-4.ch012
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Social networks in the public sphere support the process of innovation that aims to make the action of the municipalities more efficient and participatory. Due to their characteristics, social media seem to be able to contribute significantly to the development of e-governance and e-democracy as tools based on dialogue and on the enhancement of the contribution of users-citizens or, more generally, of users-local stakeholders. Web 4.0 and social media are progressively taking on a role of primary importance in the contemporary socio-economic context, contributing to change not only the processes and methods of communication of individuals, citizens and businesses, but also the organization and business management itself. In the new dimension of the Web 4.0 the user's behavior is not predetermined, but the user can derive and autonomously build the services, as the web is decentralized and enriched by the experiences of the users who participate in the definition and improvement of content.
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Planning Of Urban Green Areas

In the urban project, nature has almost always been introduced with decorative purposes, often underestimating the beneficial effects it has on the city and its inhabitants. In recent years the social, economic and climatic scenario, in urban environments, has strengthened the importance of the green component, especially of social place available to contributing for health quality (Scuderi et al., 2017). The advantages the urban green contributes to debate and original design choices, in the scientific and technical fields, as well as in the public opinion using both traditional and innovative channels offered by social media.

The theme of the renaturalization of the city, through initiatives of structural integration of the green with the built environment, well-established practice, in the countries of Northern Europe, represents in Italy one of the new frontiers of urban and territorial planning. Although, for some years, interesting indications are present in the building regulations of the cities most sensitive to environmental issues, in Italy the regulatory apparatus and the forms of financing and public facilitation that have allowed countries such as Germany, the rapid diffusion of the use of hanging green.

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