Describing Coopetition Among Destinations: Evidence From the UNWTO Silk Road Program

Describing Coopetition Among Destinations: Evidence From the UNWTO Silk Road Program

Francesco Redi (Twissen.com, Italy) and Juan Ignacio Pulido Fernandez (University of Jaen, Spain)
Copyright: © 2018 |Pages: 22
DOI: 10.4018/978-1-5225-3773-1.ch013

Abstract

This chapter addresses on coopetition among destinations with the objective of elaborating according to the themes developed in another form of coopetition: the one within destinations. Over the years several forms of coopetition among-destinations were developed but scientific literature has concentrated on the ones within-destinations that were analysed and described in depth. The chapter describes the UNWTO Silk Road Program, considering it the bigger initiative in terms of coopetition among-destinations. The area of research has several streams to be developed and, cost-efficiency assessment is surely the most appealing both at a scientific and managerial level. Improving the management and monitoring of a coopetition among-destinations strategy may carry to extension of the areas of cooperation and to gathering more resources for the implementation of effective plans and actions.
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Background

A large literature is present regarding tourism destinations and destination management organization, namely D.M.O. A number of studies, analysis and publications are available about coopetition within destinations, while literature regarding coopetition within destination counts only few references. The authors, after outlining the present scenario in the travel and tourism industry and discussing about the topic of destination management, will elaborate on coopetition among destinations.

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