Describing Coopetition Among Destinations: Evidence From the UNWTO Silk Road Program

Abstract

This chapter addresses on coopetition among destinations with the objective of elaborating according to the themes developed in another form of coopetition: the one within destinations. Over the years several forms of coopetition among-destinations were developed but scientific literature has concentrated on the ones within-destinations that were analysed and described in depth. The chapter describes the UNWTO Silk Road Program, considering it the bigger initiative in terms of coopetition among-destinations. The area of research has several streams to be developed and, cost-efficiency assessment is surely the most appealing both at a scientific and managerial level. Improving the management and monitoring of a coopetition among-destinations strategy may carry to extension of the areas of cooperation and to gathering more resources for the implementation of effective plans and actions.