The Design of Mobile Television in Europe

The Design of Mobile Television in Europe

Pieter Ballon (Vrije Universiteit Brussel, Belgium) and Olivier Braet (Vrije Universiteit Brussel, Belgium)
Copyright: © 2009 |Pages: 25
DOI: 10.4018/978-1-60566-054-7.ch095


Mobile television is potentially the most anticipated mass-market mobile application across Europe. This chapter examines the business model design of mobile TV by the various stakeholders currently piloting mobile broadcasting in the European national markets. It adapts a generic business model framework to systematically compare five recent pilots of the two mobile broadcasting technologies that are currently trialled most intensively in Europe, that is, digital video broadcasting-handheld (DVB-H) and digital audio broadcasting-Internet protocol (DAB-IP). The article illustrates the cross-impact of cooperation agreements between the various stakeholders with technological, service- related, and financial design choices. It also provides insights as to the likely business models in the upcoming commercialisation phase of mobile broadcasting in Europe.

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