MLA
Tinnila, Markku, et al. "Developing Consumer Preference-Profiles as a Basis for Multi-Channel Service Concepts." Managing Business in a Multi-Channel World: Success Factors for E-Business, edited by Timo Saarinen, et al., IGI Global, 2005, pp. 17-31. https://doi.org/10.4018/978-1-59140-629-7.ch002
APA
Tinnila, M., Oorni, A., & Raijas, A. (2005). Developing Consumer Preference-Profiles as a Basis for Multi-Channel Service Concepts. In T. Saarinen, M. Tinnilä, & A. Tseng (Eds.), Managing Business in a Multi-Channel World: Success Factors for E-Business (pp. 17-31). IGI Global. https://doi.org/10.4018/978-1-59140-629-7.ch002
Chicago
Tinnila, Markku, Anssi Oorni, and Anu Raijas. "Developing Consumer Preference-Profiles as a Basis for Multi-Channel Service Concepts." In Managing Business in a Multi-Channel World: Success Factors for E-Business, edited by Timo Saarinen, Markku Tinnilä, and Anne Tseng, 17-31. Hershey, PA: IGI Global, 2005. https://doi.org/10.4018/978-1-59140-629-7.ch002
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