MLA
Craig, Ron. "Developing a Viable Product for Emerging Market." Encyclopedia of E-Commerce, E-Government, and Mobile Commerce, edited by Mehdi Khosrow-Pour, D.B.A., IGI Global, 2006, pp. 191-196. https://doi.org/10.4018/978-1-59140-799-7.ch032
APA
Craig, R. (2006). Developing a Viable Product for Emerging Market. In M. Khosrow-Pour, D.B.A. (Ed.), Encyclopedia of E-Commerce, E-Government, and Mobile Commerce (pp. 191-196). IGI Global. https://doi.org/10.4018/978-1-59140-799-7.ch032
Chicago
Craig, Ron. "Developing a Viable Product for Emerging Market." In Encyclopedia of E-Commerce, E-Government, and Mobile Commerce, edited by Mehdi Khosrow-Pour, D.B.A., 191-196. Hershey, PA: IGI Global, 2006. https://doi.org/10.4018/978-1-59140-799-7.ch032
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