MLA
Robert S. Friedman, et al. "Diffusion and Innovation: An Organizational Perspective." Principle Concepts of Technology and Innovation Management: Critical Research Models, IGI Global, 2009, pp.111-131. https://doi.org/10.4018/978-1-60566-038-7.ch005
APA
R. Friedman, D. Roberts, & J. Linton (2009). Diffusion and Innovation: An Organizational Perspective. IGI Global. https://doi.org/10.4018/978-1-60566-038-7.ch005
Chicago
Robert S. Friedman, Desiree M. Roberts, and Jonathan D. Linton. "Diffusion and Innovation: An Organizational Perspective." In Principle Concepts of Technology and Innovation Management: Critical Research Models. Hershey, PA: IGI Global, 2009. https://doi.org/10.4018/978-1-60566-038-7.ch005
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