Diversity and Inclusion: How to Avoid Bias and Social Media Blunders

Diversity and Inclusion: How to Avoid Bias and Social Media Blunders

Shelly Black (University of Arizona, USA)
DOI: 10.4018/978-1-5225-8097-3.ch007

Abstract

The academic library profession has discussed the importance of diversity and inclusion, but has yet to explore their intersection with social media marketing. Given changing demographics and an increase in activism on college campuses, libraries must produce social media content that resonates with underrepresented groups. This chapter introduces strategies for effectively incorporating diversity and inclusion into social media and advice on avoiding mistakes. The author examines social media use at her library and lessons learned from a campaign that received criticism. The chapter concludes with challenges to practicing diversity in social media, including recruiting diverse staff and discrimination that emerges from new social media technologies.
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Background

Since Donald Trump was elected president and took office in January 2017, higher education has been impacted by: changes in immigration policy (Ayoub & Beydoun, 2017); a growing presence of white supremacism on college and university campuses (The Anti-Defamation League, 2018; Vasquez, 2018); harassment and intimidation of professors (Levy, 2018); and legislative efforts to hinder academic freedom (H.B. 2120, 2017). The academic library is often said to be the heart of campus, and thus, not immune from these threats to the community it serves.

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