MLA
Marshall, Peter, et al. "The Dual Lens Method: A Practical Approach to Information Systems Strategy in SMEs." Global Perspectives on Small and Medium Enterprises and Strategic Information Systems: International Approaches, edited by Pratyush Bharati, et al., IGI Global, 2010, pp. 195-214. https://doi.org/10.4018/978-1-61520-627-8.ch010
APA
Marshall, P., Willson, P., Young, J., & de Salas, K. (2010). The Dual Lens Method: A Practical Approach to Information Systems Strategy in SMEs. In P. Bharati, I. Lee, & A. Chaudhury (Eds.), Global Perspectives on Small and Medium Enterprises and Strategic Information Systems: International Approaches (pp. 195-214). IGI Global. https://doi.org/10.4018/978-1-61520-627-8.ch010
Chicago
Marshall, Peter, et al. "The Dual Lens Method: A Practical Approach to Information Systems Strategy in SMEs." In Global Perspectives on Small and Medium Enterprises and Strategic Information Systems: International Approaches, edited by Pratyush Bharati, In Lee, and Abhijit Chaudhury, 195-214. Hershey, PA: IGI Global, 2010. https://doi.org/10.4018/978-1-61520-627-8.ch010
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