MLA
Jain, Neha, et al. "E-Marketing and Online Consumer Behavior." Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2015, pp. 2044-2059. https://doi.org/10.4018/978-1-4666-7357-1.ch101
APA
Jain, N., Ahuja, V., & Medury, Y. (2015). E-Marketing and Online Consumer Behavior. In I. Management Association (Ed.), Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications (pp. 2044-2059). IGI Global. https://doi.org/10.4018/978-1-4666-7357-1.ch101
Chicago
Jain, Neha, Vandana Ahuja, and Y. Medury. "E-Marketing and Online Consumer Behavior." In Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 2044-2059. Hershey, PA: IGI Global, 2015. https://doi.org/10.4018/978-1-4666-7357-1.ch101
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