MLA
Baporikar, Neeta, and Rosalia Fotolela. "E-Marketing for SMEs." Start-Ups and SMEs: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2020, pp. 1385-1403. https://doi.org/10.4018/978-1-7998-1760-4.ch071
APA
Baporikar, N. & Fotolela, R. (2020). E-Marketing for SMEs. In I. Management Association (Ed.), Start-Ups and SMEs: Concepts, Methodologies, Tools, and Applications (pp. 1385-1403). IGI Global. https://doi.org/10.4018/978-1-7998-1760-4.ch071
Chicago
Baporikar, Neeta, and Rosalia Fotolela. "E-Marketing for SMEs." In Start-Ups and SMEs: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 1385-1403. Hershey, PA: IGI Global, 2020. https://doi.org/10.4018/978-1-7998-1760-4.ch071
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