MLA
Chen, Ye-Sho, et al. "E-Strategy and Soft Landings for Franchising in Emerging Markets." Trends in E-Business, E-Services, and E-Commerce: Impact of Technology on Goods, Services, and Business Transactions, edited by In Lee, IGI Global, 2014, pp. 148-159. https://doi.org/10.4018/978-1-4666-4510-3.ch008
APA
Chen, Y., Watson, E., & Azevedo, R. F. (2014). E-Strategy and Soft Landings for Franchising in Emerging Markets. In I. Lee (Ed.), Trends in E-Business, E-Services, and E-Commerce: Impact of Technology on Goods, Services, and Business Transactions (pp. 148-159). IGI Global. https://doi.org/10.4018/978-1-4666-4510-3.ch008
Chicago
Chen, Ye-Sho, Ed Watson, and Renato F. L. Azevedo. "E-Strategy and Soft Landings for Franchising in Emerging Markets." In Trends in E-Business, E-Services, and E-Commerce: Impact of Technology on Goods, Services, and Business Transactions, edited by In Lee, 148-159. Hershey, PA: IGI Global, 2014. https://doi.org/10.4018/978-1-4666-4510-3.ch008
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