East vs. West Approaches to Reporting Corporate Sustainability Strategies to the World: Corporate Sustainability Reporting: East vs. West

East Vs. West Approaches To Business

Previous research has addressed East-West differences in the way business is conducted. Chung et al. (2008) pointed out differences in ethical perceptions between East and West students, but went further to also identify differences in these perceptions within the three “Confucian” cultures analyzed (i.e., Japan, South Korea, and China) (Chung et al., 2008). Differences regarding moral values and the relationships with nature have also been explored. Miller (2012) stated that fundamental approaches to ethics and morality in both East and West countries are heavily influenced by the concepts of religion, ultimate truth, and the perception of the natural environment.