eCampusAlberta: A Story of Strategic Partnership and Collaboration Success in Distance Education

Vision Setting: Starting From The Top

In 2001, the presidents of Alberta’s colleges and technical institutions approved the creation of a provincial system to co-ordinate online course delivery within a consortium framework in order to provide increased learner access. Alberta is a large geographic land mass with two major cities, and with approximately 30 percent of the population dispersed across more than 400 small communities throughout the province.

The presidents established a task team of Academic Vice Presidents (AVPs) from their institutions who had experience in distance education. In November 2002, the Alberta On-line Learning Association was created and later rebranded with the operating name of eCampusAlberta. An Executive Director was hired to develop and steer the consortium.

Initially, four institutional AVPs were charged with establishing a consortium framework for the province and began to deal with operational issues including the challenges of adapting their own institutional priorities and procedures to the new paradigm. The four members represented two large urban campuses and two smaller campuses and were chosen by their presidents to lead the initiative. Hawkins and Marcum (2002) would suggest that this new leadership approach is required when the partnership involves the re-conceptualization of the consortium mission within the institutional mission, articulating a vision, and forging the political alliances necessary to achieve the change required. This group later expanded to include representatives from across the province including northern, central and southern members.

Across the post-secondary system in Alberta, a culture of institutional autonomy and competition has historically been predominant. Consortium building for supporting access or distance education was not a new concept for the founders, yet introducing the partnership as an ‘instant consortium’ of fifteen institutions with a shared governance system was. The advent of the consortium served as a catalyst for conversations and collaboration at the system-wide level. Oblinger and Rush (1997) observe that innovation in higher education is largely the result of creating new institutions, not the adaptation of existing ones. With eCampusAlberta, the immediate and growing demand for increased access has had a transformative effect both system-wide and within institutions.