MLA
Rulke, Andreas, et al. "The Ecology of Mobile Commerce: Charting a Course for Success Using Value Chain Analysis." Mobile Commerce: Technology, Theory and Applications, edited by Brian E. Mennecke and Troy J. Strader, IGI Global, 2003, pp. 122-144. https://doi.org/10.4018/978-1-59140-044-8.ch007
APA
Rulke, A., Iyer, A., & Chiasson, G. (2003). The Ecology of Mobile Commerce: Charting a Course for Success Using Value Chain Analysis. In B. Mennecke & T. Strader (Eds.), Mobile Commerce: Technology, Theory and Applications (pp. 122-144). IGI Global. https://doi.org/10.4018/978-1-59140-044-8.ch007
Chicago
Rulke, Andreas, Anand Iyer, and Greg Chiasson. "The Ecology of Mobile Commerce: Charting a Course for Success Using Value Chain Analysis." In Mobile Commerce: Technology, Theory and Applications, edited by Brian E. Mennecke and Troy J. Strader, 122-144. Hershey, PA: IGI Global, 2003. https://doi.org/10.4018/978-1-59140-044-8.ch007
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