Elections and Social Media: An Overview

Elections and Social Media: An Overview

Ahmet Sarıtaş (Mehmet Akif Ersoy University, Turkey) and Elif Esra Aydın (Mehmet Akif Ersoy University, Turkey)
DOI: 10.4018/978-1-4666-8358-7.ch015
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Today, using of the internet extended social media by individuals habitually enables both the business firms and politicians to reach their target mass at any time. In this context, internet has become a popular place recently where political communication and campaigns are realized by ensuring a new dimension to political campaigns. When we examine the posts and discussions in the social media, we can say that they are converted into open political sessions. As there are no censorship in such channels, individuals have a freedom to reach to any partial/impartial information and obtain transparent and fast feedback, and with this regard, political parties, leaders and candidates have a chance to be closer to electors. In this study, it is aimed to give information about the social media, present what medium has been used for election campaigns from the past until today and besides, by considering the effects of effective and efficient use of social media and new trends related to the internet by politicians, together with their applications in the world, to make suggestions about its situation and application in Turkey.
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Social Media

Though there is not a generally accepted social media definition, when we examine the related definitions, we see that the social media is defined simply as; it is an interactive online communication channel that can be developed, participation of large target mass can be ensured and thataccommodatesand connects all societies (Kalafatoğlu, 2010: 17).Taşçı defines the social media comprehensively as; “ it is an online platform used by people to share their ideas, opinions, experiences and perspectives and to make communication with each other.” (Taşçı, 2010; 23-26).

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