Electronic collaboration was born with the new technologies, which establish a more harmonious balance of organizations in an increasingly global, open and competitive digital economy, called, nowadays, “the economy of the crowds”. This economy has caused changes in the organizations of the century, as new administrative principles. In this context, organizations use new business models to achieve its objectives to a meager cost. Similarly, they have managed the integration of different levels and optimizing performance of the entire organization together through electronic media and online collaboration. This work shows the areas of the different levels and forms of organizational electronic collaboration.
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Historically, the concept of online collaboration itself arose in 2006, when the Internet became Web 2.0. This caused a change in the world of business and in the global economic system. Canadian writers Don Tapscott and Anthony Williams, authors of Wikinomics: the new economics of intelligent masses, said at the time that new technologies, demographics and the global economy contribute to the emergence of new modes of production or services and will influence the economic paradigm based on mass collaboration and the intensive use of technologies that will grow even more in the future.
It is worth saying that the intensive use of technology (Freire, 2014) provides a more harmonious balance between all functions and facilitates compliance with the requirements of innovation and the impact of design changes caused by the organizations in the century XXI, as quoted in the book Build innovation of Mexican engineer Enrique Alberto Cabrera Medellin (Medellin, 2013: 39-41).
The content of the book Wikinomics: the new economy of intelligent masses has as a supporting base four innovative ideas for future organizations, namely: openness, interaction, exchange and overall performance (Wikinomics, 2014). In connection with the opening, this makes organizations rely solely on internal resources and capabilities. The use of open standards is the first start. Business information ceases to be secret, reducing transaction costs, accelerate business networks and promotes trust and loyalty of their environment. With regard to peer interaction, it is a new form of horizontal organization that is emerging and competing with the hierarchical organization. Workers at all levels, with the collaboration of technological tools, are self-organizing to design and produce products or services. As for the exchange, these involve working with digital creations as well as to reproduce and mix a zero marginal cost. Finally, overall performance, where the impact of the consequences of innovation and wealth creation occurs. In short, one can say that global online collaborative platforms allow businesses, workers and, in general, society a globalized way activity.