An Empirical Examination of Customer Perceptions of Mobile Advertising

An Empirical Examination of Customer Perceptions of Mobile Advertising

Su-Fang Lee (Overseas Chinese Institute of Technology, Taiwan), Yuan-Cheng Tsai (Da-Yeh University, Taiwan) and Wen-Jang (Kenny) Jih (Middle Tennessee State University, USA)
Copyright: © 2009 |Pages: 17
DOI: 10.4018/978-1-60566-054-7.ch147
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Abstract

Overseas Chinese Institute of Technology, Taiwan; Da-Yeh University, Taiwan; Middle Tennessee State University, USA

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