MLA
Lee, Su-Fang,et al. "An Empirical Examination of Customer Perceptions of Mobile Advertising." Electronic Commerce: Concepts, Methodologies, Tools, and Applications, edited by Annie Becker, IGI Global, 2008, pp. 1853-1869. http://doi:10.4018/978-1-59904-943-4.ch145
APA
Lee, S., Tsai, Y., & Jih, W. K. (2008). An Empirical Examination of Customer Perceptions of Mobile Advertising. In Becker, A. (Ed.), Electronic Commerce: Concepts, Methodologies, Tools, and Applications (pp. 1853-1869). IGI Global. http://doi:10.4018/978-1-59904-943-4.ch145
Chicago
Lee, Su-Fang and Yuan-Cheng Tsai, and Wen-Jang ("Kenny") Jih. "An Empirical Examination of Customer Perceptions of Mobile Advertising." In Electronic Commerce: Concepts, Methodologies, Tools, and Applications. edited by Annie Becker, 1853-1869. Hershey, PA: IGI Global, 2008. http://doi:10.4018/978-1-59904-943-4.ch145
Export Reference
