Empirical Research Methods for Evaluating Affective Satisfaction of Consumer Products

Empirical Research Methods for Evaluating Affective Satisfaction of Consumer Products

Jaehyun Park (Pohang University of Science and Technology (POSTECH), South Korea) and Sung H. Han (Pohang University of Science and Technology (POSTECH), South Korea)
Copyright: © 2015 |Pages: 9
DOI: 10.4018/978-1-4666-8239-9.ch015
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Abstract

Affective satisfaction can be defined as a subjective barometer of feelings perceived by users while experiencing and interacting with products. First proposed by Dr. Han of Pohang University of Science and Technology (POSTECH) and Dr. Nagamachi of Hiroshima University, affective engineering has since been the subject of numerous studies designed to build relationship models between design features and affective satisfaction. Some case studies used mobile phones to investigate affective satisfaction. Setting aside practice-based approaches, the cognitive processes of affect and emotion have also been investigated in the field of psychology, including the work of Dr. Russell at Boston University, which regards core affect as a neutral and calm state. This article reviews existing literature, and suggests methods for developing and validating product design concepts in terms of affective satisfaction.
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2. Overview

Pioneering scholars in this area include Dr. Han (Han et al., 2000) at Pohang University of Science and Technology (POSTECH) and Dr. Nagamachi (Nagamachi, 2002) at Hiroshima University. Since the concept of affective satisfaction was proposed and reported, a variety of studies have been conducted to assess affective satisfaction of mobile phones. Dr. Han identified design features of a mobile phone critical to affective satisfaction (Han, Kim, Yun, Hong, & Kim, 2004).

Key Terms in this Chapter

Affective Satisfaction: Affective satisfaction can be defined as users’ subjective feelings perceived while experiencing products.

Mobile Phone: A mobile phone is a telephone that you can carry with you and use to make or receive calls wherever you are.

Cognitive Process: Cognitive process means an operation that affects mental contents such as the process of thinking.

Affective Engineering: Affective engineering aims at the development or improvement of products and services by increasing Affective satisfaction. Synonym: Emotional engineering, Sensation engineering.

Human Interface Elements (HIEs): Human interface elements can be defined as design features of consumer products that influence affective satisfaction.

Relationship Model: Relationship model in this manuscript relates affective satisfaction to a function of design features, which are named as Human interface elements.

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