MLA
Kasemsap, Kijpokin. "Enterprise Information Systems and Digital Marketing: Advanced Issues and Implications." E-Manufacturing and E-Service Strategies in Contemporary Organizations, edited by Norman Gwangwava and Michael Mutingi, IGI Global, 2018, pp. 53-71. http://doi:10.4018/978-1-5225-3628-4.ch003
APA
Kasemsap, K. (2018). Enterprise Information Systems and Digital Marketing: Advanced Issues and Implications. In Gwangwava, N., & Mutingi, M. (Eds.), E-Manufacturing and E-Service Strategies in Contemporary Organizations (pp. 53-71). IGI Global. http://doi:10.4018/978-1-5225-3628-4.ch003
Chicago
Kasemsap, Kijpokin. "Enterprise Information Systems and Digital Marketing: Advanced Issues and Implications." In E-Manufacturing and E-Service Strategies in Contemporary Organizations. edited by Norman Gwangwava , and Michael Mutingi, 53-71. Hershey, PA: IGI Global, 2018. http://doi:10.4018/978-1-5225-3628-4.ch003
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