MLA
Tran, Ben. "Ethos, Pathos, and Logos of Doing Business Abroad: Geert Hofstede's Five Dimensions of National Culture on Transcultural Marketing." International Business: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2016, pp. 1601-1626. https://doi.org/10.4018/978-1-4666-9814-7.ch074
APA
Tran, B. (2016). Ethos, Pathos, and Logos of Doing Business Abroad: Geert Hofstede's Five Dimensions of National Culture on Transcultural Marketing. In I. Management Association (Ed.), International Business: Concepts, Methodologies, Tools, and Applications (pp. 1601-1626). IGI Global. https://doi.org/10.4018/978-1-4666-9814-7.ch074
Chicago
Tran, Ben. "Ethos, Pathos, and Logos of Doing Business Abroad: Geert Hofstede's Five Dimensions of National Culture on Transcultural Marketing." In International Business: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 1601-1626. Hershey, PA: IGI Global, 2016. https://doi.org/10.4018/978-1-4666-9814-7.ch074
Export Reference