Examining the Public Perception of Law Enforcement: A Twitter User Engagement Analysis With the Dallas Police Department

Examining the Public Perception of Law Enforcement: A Twitter User Engagement Analysis With the Dallas Police Department

Tereza Raquel Merlo, Nayana Madali M. Pampapura, Jason M. Merlo
Copyright: © 2024 |Pages: 14
DOI: 10.4018/979-8-3693-0472-3.ch001
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Abstract

The emergence of social media platforms has revolutionized communication and interaction across various domains, including law enforcement, and users have increasingly utilized these platforms to express their opinions and consume information. This research chapter focuses on evaluating user responses and behaviors on Twitter presenting an analysis of tweets mentioning the Dallas Police Department. Data analysis is performed to investigate tweet frequency and patterns related to the law enforcement agency. Additionally, sentiment analysis and topic modeling techniques are employed to gain deeper insights into the content and context of user tweets. The research findings reveal that users tend to increase their tweeting activity whenever there is an incident involving the agency. Moreover, the results indicate that users generally express a neutral sentiment towards the law enforcement agency, with their tweets largely reflecting personal opinions. Overall, this study provides valuable insights into user behavior and sentiments concerning the Dallas Police Department, demonstrating the significant role of social media platforms in shaping public perceptions and online interactions with the agency.
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Theoretical Framework

Over the last decade, social media channels have become a popular source of communication among members of communities across the globe. Law enforcement agencies worldwide are increasingly leveraging the power of social media to communicate directly and in a timely manner with the communities their serve, whether seeking support in crime solving, crisis mediation, crime prevention, or the overall increase in community engagement. Akar and Mardikyan (2014) conducted a study on the proliferation of technology and the increasing use of the internet defending that those are some of the factors that have contributed to the expansion of social media use by citizens. Law enforcement is using social media to go beyond simple communication, they seek to build relationships. Crump (2012) examined social media and public engagement as used to increase public trust and confidence in the ability of the police to reduce/resolve crime, highlighting the importance of the engagement of social media users and the discussion around local policing.

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