Exploring the Links Between CSR, Good Governance, and Corporate Reputation: A Proposal of Indicators in SMEs

Exploring the Links Between CSR, Good Governance, and Corporate Reputation: A Proposal of Indicators in SMEs

Mercedes Rubio-Andrés, Mª del Mar Ramos-González, Miguel Ángel Sastre-Castillo
Copyright: © 2021 |Pages: 25
DOI: 10.4018/978-1-7998-9155-0.ch004
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Abstract

The chapter looks to contribute in a theoretical way to the measurement of the concepts of CSR (corporate social responsibility), good governance, and reputation in SMEs, since they are concepts of great importance in business management and are related. Social responsibility actions through the exercise of good governance means that SMEs can obtain a solid reputation. The purpose of the chapter is to develop how companies that incorporate social responsibility into their business model achieve a better image in the eyes of their stakeholders. Codes of ethics play an important role as an instrument of good governance. As a result, the chapter proposes measurement indicators to be used in future empirical research to verify the effects of causality. They can be a valuable tool for knowledge management as a source of innovation for SMEs.
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Methodology

The present study uses as methodology the review of the literature related to CSR, good governance, codes ethics and reputation, from the last decades and specifically related to SMEs, which needs further study due to the scarcity of specific research and its importance.

The bibliometric study by Bikefe et al. (2020) shows that most CSR publications have focused on identifying the various ways in which SMEs are implementing CSR. Furthermore, most adopted the survey as the dominant research method. These authors propose that future studies should combine a variety of methods to gain a better understanding of CSR issues.

The proposed indicators should be measured using an owner-manager assessment questionnaire with questions with dichotomous answers or Likert scales. As an additional source, sustainability reports that are increasingly used and codes of conduct can be consulted.

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