MLA
Ranchhod, Ashok, et al. "Factors Influencing Marketing Performance on the Web." Internet Marketing Research: Theory and Practice, edited by Ook Lee, IGI Global, 2001, pp. 61-76. https://doi.org/10.4018/978-1-878289-97-1.ch004
APA
Ranchhod, A., Tinson, J., & Zhou, F. (2001). Factors Influencing Marketing Performance on the Web. In O. Lee (Ed.), Internet Marketing Research: Theory and Practice (pp. 61-76). IGI Global. https://doi.org/10.4018/978-1-878289-97-1.ch004
Chicago
Ranchhod, Ashok, Julie Tinson, and Fan Zhou. "Factors Influencing Marketing Performance on the Web." In Internet Marketing Research: Theory and Practice, edited by Ook Lee, 61-76. Hershey, PA: IGI Global, 2001. https://doi.org/10.4018/978-1-878289-97-1.ch004
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