MLA
Sreedhar, G., and A. Anandaraja Chari. "First Look on Web Mining Techniques to Improve Business Intelligence of E-Commerce Applications." Handbook of Research on Advanced Data Mining Techniques and Applications for Business Intelligence, edited by Shrawan Kumar Trivedi, et al., IGI Global, 2017, pp. 298-314. https://doi.org/10.4018/978-1-5225-2031-3.ch018
APA
Sreedhar, G. & Chari, A. A. (2017). First Look on Web Mining Techniques to Improve Business Intelligence of E-Commerce Applications. In S. Trivedi, S. Dey, A. Kumar, & T. Panda (Eds.), Handbook of Research on Advanced Data Mining Techniques and Applications for Business Intelligence (pp. 298-314). IGI Global. https://doi.org/10.4018/978-1-5225-2031-3.ch018
Chicago
Sreedhar, G., and A. Anandaraja Chari. "First Look on Web Mining Techniques to Improve Business Intelligence of E-Commerce Applications." In Handbook of Research on Advanced Data Mining Techniques and Applications for Business Intelligence, edited by Shrawan Kumar Trivedi, et al., 298-314. Hershey, PA: IGI Global, 2017. https://doi.org/10.4018/978-1-5225-2031-3.ch018
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