MLA
Gordon, Cindy Marie. "Four Eras of CRM Selling: Why Big Data and Predictive Analytics Will Unlock the Science of Selling." Decision Management: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2017, pp. 939-957. https://doi.org/10.4018/978-1-5225-1837-2.ch041
APA
Gordon, C. M. (2017). Four Eras of CRM Selling: Why Big Data and Predictive Analytics Will Unlock the Science of Selling. In I. Management Association (Ed.), Decision Management: Concepts, Methodologies, Tools, and Applications (pp. 939-957). IGI Global Scientific Publishing. https://doi.org/10.4018/978-1-5225-1837-2.ch041
Chicago
Gordon, Cindy Marie. "Four Eras of CRM Selling: Why Big Data and Predictive Analytics Will Unlock the Science of Selling." In Decision Management: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 939-957. Hershey, PA: IGI Global, 2017. https://doi.org/10.4018/978-1-5225-1837-2.ch041
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