MLA
Lee, Dennis, et al. "Framework for Mobile Marketing: The Locales Framework." E-Marketing: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2012, pp. 152-171. https://doi.org/10.4018/978-1-4666-1598-4.ch010
APA
Lee, D., Muhlberger, R., & Brown, M. (2012). Framework for Mobile Marketing: The Locales Framework. In I. Management Association (Ed.), E-Marketing: Concepts, Methodologies, Tools, and Applications (pp. 152-171). IGI Global. https://doi.org/10.4018/978-1-4666-1598-4.ch010
Chicago
Lee, Dennis, Ralf Muhlberger, and Mark Brown. "Framework for Mobile Marketing: The Locales Framework." In E-Marketing: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 152-171. Hershey, PA: IGI Global, 2012. https://doi.org/10.4018/978-1-4666-1598-4.ch010
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