Future of Visual Arts and Their Social Role: Art Reaching to the Future and Finding New Ways of Expression

Future of Visual Arts and Their Social Role: Art Reaching to the Future and Finding New Ways of Expression

DOI: 10.4018/978-1-5225-2554-7.ch006

Abstract

Here we contemplate the future and look also back to see where we have arrived. Art has responded to the ever-increasing presence of images available to people everywhere by maintaining its authenticity and originality. The proliferation of images in newspapers, magazines, books, posters and postcards has deeply influenced people and increased the number of images around them. Next the television, videos and movies introduced moving images and further accelerated this process. This whole phase has taken roughly two hundred years. More recently, the digitizing and Internet together have further made the spreading of images much easier and the quality of copying and receiving images gets all the time better. Meanwhile, the cost of reproducing images has drastically decreased. After this I will cover the present and future trends in art market and new ways of creating visual art and marketing it. There are some people who early on started to wonder whether authenticity really matters any more. My answer is that it matters more than ever and that art is still going strong.
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