MLA
Nieborg, David B. "Games and Advertisement: Beyond Banners and Billboards." Information Communication Technologies and Emerging Business Strategies, edited by Shenja van der Graaf and Yuichi Washida, IGI Global, 2007, pp. 97-117. https://doi.org/10.4018/978-1-59904-234-3.ch006
APA
Nieborg, D. B. (2007). Games and Advertisement: Beyond Banners and Billboards. In S. van der Graaf & Y. Washida (Eds.), Information Communication Technologies and Emerging Business Strategies (pp. 97-117). IGI Global. https://doi.org/10.4018/978-1-59904-234-3.ch006
Chicago
Nieborg, David B. "Games and Advertisement: Beyond Banners and Billboards." In Information Communication Technologies and Emerging Business Strategies, edited by Shenja van der Graaf and Yuichi Washida, 97-117. Hershey, PA: IGI Global, 2007. https://doi.org/10.4018/978-1-59904-234-3.ch006
Export Reference