MLA
Iyer, Gopalkrishnan R. "Global Internet Marketing Strategy: Framework and Managerial Insights." Global Information Technologies: Concepts, Methodologies, Tools, and Applications, edited by Felix B. Tan, IGI Global, 2008, pp. 2723-2742. https://doi.org/10.4018/978-1-59904-939-7.ch197
APA
Iyer, G. R. (2008). Global Internet Marketing Strategy: Framework and Managerial Insights. In F. Tan (Ed.), Global Information Technologies: Concepts, Methodologies, Tools, and Applications (pp. 2723-2742). IGI Global. https://doi.org/10.4018/978-1-59904-939-7.ch197
Chicago
Iyer, Gopalkrishnan R. "Global Internet Marketing Strategy: Framework and Managerial Insights." In Global Information Technologies: Concepts, Methodologies, Tools, and Applications, edited by Felix B. Tan, 2723-2742. Hershey, PA: IGI Global, 2008. https://doi.org/10.4018/978-1-59904-939-7.ch197
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